About HyprTK

You guessed it: URL Shorteners shorten your URLs. And this is actually useful in a variety of scenarios. Think of Twitter for example: shorten links for Twitter posts as each one counts with the limited set of characters at your disposal. Another example is the “Read more” break in your Facebook posts. Typically you want to have your captions optimized in such a way that they display in full (without parts of them being hidden below said break that requires one further click). Our goal is to help you with that!

Monitoring the effectiveness of your links is in many cases the most important reason for using an URL Shortener. Most of them track especially the following values: the number of clicks, time and date, device types and browsers used, location and language, etc. In fact, the collected data is partly similar to tools like Google Analytics, but the possibility to easily use these short URLs to track clicks on sites that are not your own make them reliable tools to track the incoming traffic. This data about your clicks is extremely helpful when it comes to analyzing the effectiveness of your content. It’s crucial to measure the effectiveness of your social media posts.

Increase Trustworthiness by masking extremely long URLs. People inherently tend to trust shorter URLs more than long links. If you’ve ever received a Facebook message or e-mail that contained an extremely long link with multiple random characters, you know what we’re talking about: Sometimes you might be unsure whether to trust the link or not. However, there’s an important catch: as short URLs are often abused to mask harmful URLs. If you want to see what’s behind a short URL, you can use tools like dfir.blog to analyze short links and display their location. In this sense, this can be a negative or a positive, depending on how it’s used. We take pride in our work and put in our best efforts to carefully curate the links we allow to be shortened. Being a part of an enterprise such is our parent company Hypertek Solutions allows access to a wide variety of resources and tools, specifically ones created by the cybersecurity division ensure that the links we allow to be shortened are safe and trustworthy.